By Jacqui Parr
October 27, 2020
Despite the ongoing difficulties faced by the Halloween and party industry as a result of the continuing Covid-19 restrictions, Halloween is estimated to be worth around $8 billion within the US market this year.
Research, commissioned by Couponlawn.com, has revealed that Americans are expected to spend just 10% less than last year, despite only 42% of adults intending to celebrate this year (compared with 57% in 2019).
Unsurprisingly, trick-or-treating is expected to suffer, although 38% of parents will still allow their children to go door-to-door and a further 31% remain undecided.
Did you enjoy this article? If so, please support the NCA! Membership also includes benefits ranging from discounts to education to networking. Click here for details.