By Ed Avis
Adam Chudy and Tyler Strauss wanted to launch a business in 2015 when they noticed that a lot of people at music festivals were wearing fun-colored fanny backs. The men, who were co-workers in a Houston business at the time, thought that maybe there was room for another company in that niche.
“We both were big music festival guys then,” says Chudy, who now has two children and says music festivals are in his past, at least for the time being. “We saw that very bright-colored fanny packs were really popular.”
The men created some original designs for fanny packs, found a manufacturer in China who could make them, and launched Sojourner.
“They were an instant hit,” Chudy says. “So we kept creating new items for music festivals, and before we knew it we were a music festival brand.”
Now the company has nearly 20 primary items, each of which comes in a variety of colors and style variations. The products range from the original fanny packs to hydration packs to neck gaiters to cowboy hats and masks. All feature the fun, bright colors favored by festival goers, but they also appeal to the general public.
For example, Chudy says the holographic cowboy hats are popular at bachelorette parties and Halloween; the hydration packs (which hold 2 liters of water) sell well all spring and summer; and the funky facemasks and neck gaiters are a hit with anyone who needs to cover up against COVID.
The year-round appeal of many of Sojourner's products is one reason Chudy decided to join the NCA. He’s seeking more sales through businesses that serve a broad customer base.
“You’d be surprised how many people buy a fanny pack to go with a costume,” he notes. “We also recommend that costume shops consider our cowboy hats, glitter, facemasks and goggles. Those things are the most popular sellers.”
Sojourner has joined the NCA Buyer’s Group and is offering a 10 discount to NCA members. Click here to visit their website and email wholesale@sojournerbags.com to initiate an order (remember to mention that you’re an NCA member company).
“We’re excited to work with NCA members and hopefully we can start some long-term relationships,” Chudy says.